Why We Fall in Love with Brands (and Break Up with Them)!
Brand loyalty is basically dating—but with better perks.
Ever fallen head over heels for a brand? You’re not alone. Whether it’s the way Apple makes you feel effortlessly cool or how Zomato’s cheeky tweets make you smile, strong brands spark emotional connections that feel a lot like romance. But just like in relationships, when brands lose their charm, we’re quick to ghost them.
The Honeymoon Phase: When Brands Steal Our Hearts
Great brands know how to woo us. They’re consistent, charming, and always there when we need them. Take Nike—their “Just Do It” mantra makes us feel empowered, driven, and unstoppable. It’s like dating someone who’s constantly hyping you up. Or Amul, whose witty ads make us laugh and feel nostalgic, like an old flame that still makes you smile.
The Breakup: When Brands Let Us Down
But what happens when the spark fades? Poor customer service, inconsistent messaging, or a sudden image overhaul can send us running. Remember when Snapchat’s redesign in 2018 confused users so much that millions deleted the app? Talk about a messy breakup. Or when Kingfisher Airlines promised a luxurious experience but left customers stranded—ghosting them with unpaid refunds. Trust shattered.
How to Keep the Spark Alive
The best brands know how to keep the relationship fresh. They evolve while staying true to their core values. Coca-Cola, for example, constantly reinvents its marketing but never loses its classic, feel-good essence. The key? Consistency, authenticity, and a sprinkle of surprise—just like any lasting relationship.
So, if your brand wants to keep the love alive, remember: Stay loyal, keep the promises you make, and never forget the magic that made people fall for you in the first place.