The Meme-ification of Branding: When LOLs Lead to Sales

Gone are the days when brands relied on polished ads and corporate-speak. Today, a well-timed meme can make more waves than a pricey commercial. Welcome to the era of meme-ification, where humour, absurdity, and self-awareness create viral sensations that drive sales.

Brands That Meme Like a Boss

Duolingo: The Chaotic Owl
Duolingo’s owl doesn’t just teach—it entertains. With memes that range from roasting users who ghost their lessons to obsessing over pop stars, it’s made language learning feel like an unpredictable, spicy ride.
Meme Win: A TikTok where the owl crashes through walls to yell at users who skip lessons went viral, making the owl a meme lord.

Wendy’s: The Snark Queen
Wendy’s Twitter is known for savage roasts and witty comebacks. When someone asked, “What should I get from McDonald's?” Wendy's fired back, “Directions to the nearest Wendy’s.”
Meme Win: #NationalRoastDay turned playful trolling into a viral marketing sensation.

Ryanair: Your Airline with a Sense of Humor
Ryanair is more than just budget flights—they’ve turned social media into a playground of relatable memes, poking fun at everything from delayed flights to cramped seats.
Meme Win: A TikTok showing a “window seat” between two seats captured the internet’s sense of humour and felt refreshingly real.

Zomato
Their witty memes have made them a household name. From roasting users who criticize delivery times to celebrating quirky food facts, Zomato knows how to turn humor into a viral marketing weapon, gaining fans one meme at a time.

In today’s digital age, if your brand speaks in memes, you’re not just engaging customers—you’re winning their hearts (and wallets).